About Us

Supreme PLC is a leading FMCG manufacturer, distributor, licensee, and brand owner, with an established track record since 1975. We are committed to delivering high-quality products across multiple categories.

About Us

Supreme PLC is a leading FMCG manufacturer, distributor, licensee, and brand owner, with an established track record since 1975. We are committed to delivering high-quality products across multiple categories.

Our Story

Supreme supplies products across three operating divisions: Vaping, Drinks & Wellness, and Electricals & Household. Our capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.

The Group has over 3,000 active business accounts with around 55,000 retail outlets. Customers include B&M, Home Bargains, Poundland, Tesco, Sainsbury’s, Morrisons, Amazon, The Range, Costcutter, Asda, Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.

In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready, Black & Decker and JCB licences across 45 countries, Supreme has also built a strong portfolio of in-house brands, most notably 88Vape. We have a growing footprint in Sports Nutrition & Wellness via our principal Sci-MX brand and have recently expanded into the soft drinks and hot beverages markets with the acquisitions of Typhoo Tea and Clearly Drinks, and now into weight management through SlimFast, one of the UK’s leading meal replacement brands.

Our Story

Supreme supplies products across three operating divisions: Vaping, Drinks & Wellness, and Electricals & Household. Our capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.

The Group has over 3,000 active business accounts with around 55,000 retail outlets. Customers include B&M, Home Bargains, Poundland, Tesco, Sainsbury’s, Morrisons, Amazon, The Range, Costcutter, Asda, Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.

In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready, Black & Decker and JCB licences across 45 countries, Supreme has also built a strong portfolio of in-house brands, most notably 88Vape. We have a growing footprint in Sports Nutrition & Wellness via our principal Sci-MX brand and have recently expanded into the soft drinks and hot beverages markets with the acquisitions of Typhoo Tea and Clearly Drinks, and now into weight management through SlimFast, one of the UK’s leading meal replacement brands.

Our Growth Journey

A track record of growth key milestones highlighting Supreme’s evolution, strategic acquisitions and revenue progression.

Our Divisions

Learn more about our divisions and the products they provide:

Vaping

As well as being the creator and maker of 88Vape, Supreme distributes devices and e-liquids from many of this category’s most recognisable brands. All items are fully compliant with the latest TPD legislation.

Drinks & Wellness

From tea and bottled soft drinks to high protein snacks and everyday vitamins for all the family, Supreme offers quality products developed by our own experts and manufactured in our own state-of-the-art facilities.

Electrical & Household

Since the early 90s, Supreme has partnered with some of the world’s biggest names in electricals such as Duracell, Energizer, JCB. In FY26 and following the acquisition of 1001 we added our range of carpet care and professional cleaning distribution capabilities into this category to become Electricals & Household.

Our Strategy

Supreme is a leading manufacturer, brand owner and distributor of fastmoving consumer goods across a diverse retail footprint – including leading UK discounters, major supermarkets, wholesalers and via our online platform. Our extensive product range encompasses three distinct categories: Vaping, Drinks & Wellness and Electricals & Household. Our products share a common DNA; they are branded ‘value’ consumer staples, offered at disruptively low prices, are seamlessly transported, and represent high frequency sales items that our customers do not return.

Our Mission

Our mission is to grow our market share in all our categories and to deliver a higher margin per square foot than any other consumer product in a retailer’s store.

Our Business

Supreme is a leading manufacturer, brand owner and distributor of fast-moving consumer goods across the retail landscape – including leading UK discounters, major supermarkets, wholesalers and via our online platform. Our diverse products span three different categories: Vaping, Drinks & Wellness and Electricals. Our products share a common DNA; they are all branded ‘value’ consumer staples, offered at disruptively low prices, are easily transported and displayed with simple consumer offerings that our customers do not return.

Our Operating Model

Our high volume/low assortment manufacturing and direct sourcing model sits at the heart of our business and is supported by our centralised platform of shared resource, deep sector expertise and serviced via our unrivalled distribution network. This unrivalled platform allows us to offer compelling margins to retailers and the lowest prices to consumers, generating exceptional levels of loyalty.

Our Vision

Our vision is to become the UK’s number one supplier of branded consumer staple goods at unbeatable prices; by both developing and acquiring brands that can integrate into our well-invested manufacturing and distribution platform.

Strategic Growth Pillars

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1.

Drive sales and profit growth across organic initiatives and via bolt-on M&A

2.

Consider transformational M&A in order to supercharge profit growth

3.

Develop new brands and consider new verticals in the future in line with our non-negotiable criteria set out in our operating model

4.

Drive increased spend from our existing customers via a comprehensive cross-sell strategy underpinned by ongoing gap analysis

5.

Invest in our people and our infrastructure to support future growth and retain talent

Our Brands

Supreme’s portfolio, spanning globally recognised brands, UK stalwarts, and high-potential newcomers, delivers trusted products, strong consumer appeal, and attractive returns per square foot, underpinned by a disciplined commercial approach.

Our Brands

Supreme’s portfolio, spanning globally recognised brands, UK stalwarts, and high-potential newcomers, delivers trusted products, strong consumer appeal, and attractive returns per square foot, underpinned by a disciplined commercial approach.