Supreme is the creator and manufacturer of 88Vape, one of the UK’s leading vaping brands, and a key distributor of devices and e-liquids from many of the category’s most recognisable names. Our portfolio includes established, high-performing brands such as Lost Mary and ElfBar, alongside newer additions including IVG and Hayati, and we hold 30% of the UK’s market share of e-liquid volume.

The UK vaping market, valued at over £3 billion, continues to benefit from a structural shift in nicotine consumption, with vaping having overtaken smoking in Britain for the first time. As a leading FMCG brand owner and distributor in this dynamic category, Supreme has built a strong market position through disciplined execution, category insight, and deep retail partnerships.

The transition from disposable devices to pod systems and other replacement formats has been carefully managed in close collaboration with our major customers, and non-disposable vape activity remains robust. This evolution highlights the strength of Supreme’s brand proposition, commercial agility, and established national sales footprint. Our diversified product mix, spanning devices, pods, and e-liquids, provides resilience as consumer preferences and regulation continue to evolve.

Looking ahead, the forthcoming levy on vaping products provides an opportunity to further refine the commercial positioning of our portfolio. We are proactively preparing for regulatory developments to ensure our pricing architecture, product strategy, and customer engagement remain aligned with market dynamics.

Vaping remains a credible, sustainable, and highly effective smoking cessation tool. Through a balanced portfolio of owned and third-party brands, strong compliance standards, and disciplined commercial execution, Supreme’s Vaping Division is well positioned to deliver responsible, long-term growth.

Our Drinks & Wellness Division represents a scaled and fast-growing platform within the Group, operating across functional beverages, sports nutrition, protein, and heritage tea brands. Built through disciplined acquisitions and organic innovation, the Division combines manufacturing capability, brand development expertise, and national distribution to drive sustainable growth.

The UK consumer continues to prioritise health, wellness, and functional benefits, creating attractive long-term structural growth opportunities across hydration, protein, and nutrition categories. Against this backdrop, the Division has delivered a step change in both scale and commercial impact.

Strategic acquisitions have accelerated diversification and expanded our manufacturing and brand footprint. The acquisition of Clearly Drinks strengthened our presence in functional hydration and soft drinks, while Typhoo Tea added a heritage brand with significant turnaround and innovation potential. The subsequent acquisition of SlimFast further extended our reach into the fast-growing wellness and weight management segment.

Brand development remains central to the Drinks & Wellness Division’s strategy. We have successfully launched Juicy Protein and continue to advance a strong innovation pipeline across protein bars, shakes, hydration products, and functional beverages. The Wellness & Nutrition category has performed well, supported by the SlimFast acquisition and sustained demand for convenient, health-led products.

The Drinks & Wellness Division now comprises a complementary portfolio of established and growth brands spanning hydration, protein, sports nutrition, and traditional tea. With enhanced manufacturing capability, expanded category reach, and a clear innovation roadmap, Drinks & Wellness is positioned as a meaningful contributor to Group earnings and a long-term growth engine for shareholders.

Since the early 90s, Supreme has partnered with some of the world’s biggest names in electricals, including Duracell, Energizer, and Panasonic, providing customers across the globe with an ever-expanding product range.

Our Electricals & Household Division is a scaled, low-maintenance, and cash-generative segment comprising batteries, lighting products, and household cleaning solutions. Built on long-standing supplier partnerships, exclusive licences, and efficient distribution networks, the Division provides dependable cash flow while maintaining disciplined margin management in mature categories.

This Division operates at significant scale, selling approximately 350 million batteries per year, offering 569 battery and torch SKUs, and distributing around 65 million lighting units annually. We hold a number of exclusive worldwide licences and partner with globally recognised brands, strengthening our competitive positioning and ensuring consistent access to leading products across batteries and lighting. In addition, we have over 10 years’ experience providing white label products to major clients, reflecting our operational reliability and deep retail relationships.

In September 2025, we completed the acquisition of 1001, the iconic carpet care brand. This expanded the Division into household cleaning products, broadening the product portfolio, enhancing margin mix, and leveraging our established distribution platform.

Margins across the Electricals & Household Division have remained consistent, supported by active management of currency exposure, expert procurement, and scaled shipping policies. This disciplined operational approach underpins stable cash generation and protects profitability in categories experiencing structural change.

Lighting remains well positioned through its diversified product base, long-term brand partnerships, and strong supply chain expertise. Electricals continues to provide stable cash flow and operational leverage, supporting Group earnings and disciplined capital allocation.